After years of discussion, our first online sale was held in 2023. Prior to that, for years we had consigned and attempted private treaty sales that were not giving us the desired results.

With that decision made, our first big change was to alter how we handled the management of our herd. We began to utilize reverse sort female IVF as this greatly increases the number of heifers born each year. This single change ensured that we could pick only the very best females for the sale every year. We live by the motto of “If we wouldn’t buy it, we won’t sell it.”